Sr. Marketing Analyst
Tripactions
San Francisco, CA2d ago
About the role
As a Sr. Marketing Analytics, you will be responsible for independently leading cross functional projects and managing senior marketing stakeholders. The ideal candidate will have a deep understanding of marketing and revenue analytics and be able to effectively communicate complex data to key stakeholders. We are looking for someone comfortable operating at a high pace of change that matches the speed of our business.
What You’ll Do:
• Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI.
• Create business and technical requirements and documentation and leading marketing team’s enablement.
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with MOps.</li