PROGRAM ANALYST

You will serve as the Program Advertising Manager (PAM) within the U.S. Navy Recruiting Command’s Marketing and Advertising Department Operations Division. You will review and evaluate advertising agency proposals by ensuring marketing objectives and strategies achieve Navy's recruiting and branding goals alignment within budget, advertising schedules, media plans, and strategic priorities. You will construct long-term advertising objectives, strategies, and production budgets for a 12-month span to enhance the effectiveness of the program. You will ensure short-term, day-to-day execution of all elements of the program including budgeting, planning, coordination, and analysis of advertising effectiveness and quality control. You will maintain and track records on all projects including correspondence and reviewing RADs log; review packages, copies of copy/layout and art/ mechanical materials; a sample of the final product, and analysis of advertising results. You will provide guidance