Performance Marketing Specialist

**PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship. The Position: • Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making. • Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc. • Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI. • Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization.&lt