Creative Strategist, Social Growth Platforms

We're rebuilding HelloFresh's paid social engine around the reality that creative is the single largest performance lever on TikTok. TikTok's algorithm rewards platform-native concepts and the brands winning today treat the brief, the editor, and the ad account as one continuous workflow. This role owns the upstream half of that workflow: turning brand strategy, performance data, and channel diversity needs into a steady, distinctive pipeline of concepts for TikTok and emerging platforms like Pinterest and Snap. You don't run media - you make sure the media team always has the most test