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Senior Director, Human Insights

The Coca-Cola Company

Atlanta, GA2d ago

About the role

The Senior Director, Human Insights reports to the VP, Human Sciences & Advanced Analytics. This role leads the Human Sciences team for North America Operating Unit (NAOU) to develop and implement the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network. Function Related Activities/Key Responsibilities: Owns and drives the OU Human Sciences learning agenda and activities, comprising future consumer and shopper understanding of tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding. Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends Applies disciplines of Growth Behavioral Science, Frameworks of Human and Consumption Segmentation Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services Leads development and util

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