Audience Intelligence & Data Signals Manager, Uber Advertising
Uber
Chicago, IL9d ago
About the role
About the Role: The Uber Advertising team is seeking a Technical Audience Solutions and Data Signals senior analyst to grow our data monetization and audience taxonomy development.You will lead the strategy and implementation for Uber Advertising's audience taxonomy, data signal monetization, advanced contextual audience solutions and data integration partners. This is a unique IC role working on one of the most exciting data advertising teams that blends long-term strategic thinking with consumer psychology, data analytics and business monetization acumen. What You'll Do: - Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels - Partner with sales and account teams to translate advertising campaign and audience objectives into technical 1st party data audience solutions and audience taxonomy management. - Track and measur
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