Applied Scientist II

About the role We're looking for an Applied Scientist to join our Brand Science team to provide strategic, actionable insights around how to measure and optimize a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing/media stakeholders, our in-house research and insights team, as well as other scientists across the broader organization. Problems we're working on include: How do we measure the impact of advertising on television and billboards? Can we find a better way to allocate our brand budget across a diverse set of advertising platforms, marketing initiatives, and audiences? How can we improve our existing measurement tools to improve sensitivity and reduce bias? The ideal candidate is both technically deep and intellectually humble. You enjoy out-of-the-box thinking, and are not afraid to roll up your sleeves to get things done. You prioritize practical solutions over novelty but sta