PUBLIC AFFAIRS SPECIALIST

Develops news releases and feature articles describing Guard sponsored activities or events, presentation ceremonies, etc. Distributes these to local and national print and broadcast media representatives. Responds orally and in writing to requests for information from Guard members, member associations, external audiences or special interest groups. Evaluates local media programming on NG events, activities or communication campaigns to identify potential public relation issues with message content or format. Gathers data on public reaction to communication campaigns for analyses and evaluation. Prepares and disseminates news releases and feature articles to the media for print. Consults with the pertinent program specialist to obtain the latest information for use in news releases, radio spots, print articles, meetings and electronic broadcasts. Develops semi-technical written materials to educate a specific audience on the nature and purpose of the NG’s programs, policies and practi