ABM Specialist

About the Role As an ABM Specialist, you'll execute AI-driven account-based marketing programs that drive pipeline within Scribe's most important enterprise accounts. This high-impact role leverages AI insights, automation, and personalization to deepen engagement, partner closely with Sales, and accelerate enterprise deal cycles. You'll work alongside Sales, RevOps, and the broader marketing team to run personalized 1:1 and 1:few plays, support field events and executive experiences, and track what's working. You'll report to the Senior Director, Demand Generation. This role is fully remote (U.S. only). What you'll do - Execute ABM campaigns: Run 1:1 and 1:few campaigns for Scribe's target strategic accounts across channels like direct mail, content hubs, in-app/product signals, and events. For paid digital campaigns, you'll brief and collaborate with the acquisition team rather than own execution directly. - Focus on AI in ABM: Experiment with emerging AI and automation capab