Customer Marketing Manager
Fanduel
Los Angeles, California, United States; New York City39d ago
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About the role
THE POSITION
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FanDuel is seeking a Customer Marketing Manager to lead lifecycle strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the user journey from onboarding and activation to retention and re-engagement. This role is responsible for developing and optimizing end-to-end lifecycle programs that deepen customer participation across the broader FanDuel ecosystem. You will partner closely with cross-functional teams including Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, and Customer Service.
You will combine data-driven insights with innovative marketing approaches to deliver personalized, high-impact campaigns that improve conversion, retention, and re-engagement, as well as increase customer lifetime value and engagement. This is an excitin
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