Digital Marketing Manager for a General Contractor in the US (Home Based Part Ti

Category: Construction Industry Location: Waterbury Connecticut United States • Develop and implement digital marketing strategies to generate qualified leads • Create and manage online advertising campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and TikTok (if applicable) • Manage and grow the company’s social media presence • Create engaging marketing content, graphics, and promotional materials • Improve online visibility through SEO and local search optimization • Monitor campaign performance and adjust strategies to improve ROI • Assist with branding initiatives and maintain consistent brand messaging • Track leads and marketing performance metrics • Coordinate email marketing and remarketing campaigns • Research target audiences and market trends within the construction/remodeling industry • Help maintain and update website content as needed • Generate regular reports on campaign results, lead flow, and engagement metrics Details