WEBPAGE/SEO SPECIALIST COR

Tracks and analyzes website performance metrics related to traffic, rankings, and conversions, leveraging web analytics tools to gain actionable insights. Presents data-driven recommendations to optimize website content, user experience, and overall Search Engine Optimization (SEO)/ Large Language Model Optimization (LLMO) strategies, monitoring keyword rankings to improve visibility, calculating and reporting on the return on investment (ROI) of SEO efforts from contracted agencies' best practices and the effective use of the content management system (CMS). Oversees periodic and comprehensive assessment and evaluation of production program goals, objectives, which will provide a basis for long-range planning to enhance the organization's management capabilities. Provides oversight and guidance to contractors for agency advertising programs, to include national call center, agency websites, and Call Center complaints resolutions. Manages the direct marketing program and develops natio