STRATEGIC COMMUNICATIONS

Formulate, develop and direct comprehensive, long-range and integrated communication strategies that underpin all advertising and marketing campaigns. Oversee the development of strategic briefs for creative teams and agency partners. Direct and oversee the creation of a wide range of marketing and communications materials. Collaborate with creative teams, public affairs and subject matter experts to produce content that is accurate, engaging and persuasive. Oversee the routine and comprehensive assessment of all strategic communication initiatives.