Ecommerce Lifecycle Manager

POSITION OVERVIEW We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community. This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible. This is a full-time role and can be remote or in-person. KEY RESPONSIBILITIES Lifecycle Strategy & Execution Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid