MARKETING SPECIALIST

Develops surveys and performs marketing analysis to identify needs and wants of a varied audience. Develops and recommends marketing and publicity plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations. Provides advertising media and implements promotional programs for Services activities. Serves as the commercial sponsorship program focal point for all unsolicited and solicited commercial sponsorship ventures. Develops annual budget and resource requirements to meet program objectives. Provides public affairs and public relations services for the Services Squadron with other base agencies.