Social Content Lead

Department: Marketing & Communications Location: New York Description We're looking for a creative leader to make KAST a cult brand. You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling. Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven. What You’ll Be Doing Own the creative direction for KAST's Instagram and TikTok Develop social content, campaigns, and recurring formats that grow the brand Lead creative concepts for short-form video, creator content, product launches, and brand storytelling Build and manage a network of creators, videographers, editors, and creative partners Direct creative productio