Director, Product & Customer Marketing

Superpower is building a new personalized health system aimed to enhance human life: powered by comprehensive biomarker and diagnostic testing, personalized insights, action plans, and a clinical care team, delivered as a population health and wellbeing benefit. This is the founding product marketing hire, and it is a builder's role, not a manager's. The hard part is not running campaigns or a team. It is making a complex clinical and commercial product legible and compelling to sophisticated buyers who evaluate rigorously. You own how we position Superpower, how we package it, and how we prove it. If you get that right, everything downstream of it gets easier. You will work zero to one: writing the positioning yourself, sitting in the customer and member data, shaping packaging with Product, and building the proof and content that Sales and the channel run on. You set the strategy and you do the work. What you'll do - Own positioning and messaging for employers, health plans, bro