Product Marketing Manager - Lifecycle Growth Lead

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium. You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention. This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category. What You’ll Do Lifecycle and retention - Own all email and lifecycle flows for new members, active members, and re-engagement - Treat email as a long-term system that compounds over time - Continuously test, prune, and evolve flows based on cohort per